Hello! I'm Rini, the founder and CEO of Webcontent Marketing (WCM).

At WCM, we aim to provide you with the most effective, transparent, and reasonably priced SEO service on the market. I started as a graphic designer and print specialist. My personal experience with a disappointing SEO provider at my brother's company was the driving force behind starting Webcontent Marketing in 2013, with the goal of helping him. This has since grown into an international success.

We believe that at WCM, by combining machine learning with authentic SEO services, we can deliver a streamlined and effective service that offers you an excellent experience.

Now that AI has become mainstream, we have experienced quite a rollercoaster. We are passionate about not using AI for creative content, as this is too risky for Google, but it is great for analysis, research, and productivity. This allows us to maintain competitive pricing while simultaneously delivering high-quality results. Thanks to this approach, we can help you improve your rankings, supported by a fantastic creative team for content.

How the business model of Webcontent Marketing works during SEO:

• Instead of high rates, complicated workflows, and long contracts, we focus on a single workflow that is approved by Google for SEO.
• No spam, as you might be used to.
• We work with agency's to white-label our services and offer their clients genuine SEO and PPC.
• We aim for long-term relationships and a measurable and transparent ROI for our clients.
• No contracts, everything is on a monthly basis.

This has allowed us to grow into a trusted international brand for white-hat, compliant SEO & PPC marketing.

Our promise:

We promise to get better every day. We are not perfect because we are human and the market is one big chaos with the continually changing algorithms! But we strive to be the best possible partner for companies and agencies looking for a sustainable SEO & Google PPC partner. If you see something we can improve, let us know so we can implement it.

We are service first, not sales first. You won't be approached all day, and we won't try to sell you services you don't need. We just do our job and hopefully... you'll like it!

Feel free to contact me at your personal dashboard.

At Webcontent Marketing, we strictly adhere to Google's guidelines. Our team consists of internationally renowned writers, editors, and researchers. We use productivity tools but do not generate articles or landing pages with AI.

We anticipate future algorithm updates that may deindex AI-generated articles, similar to what happened when GPT-2 was released a few years ago. Caution with this technology is advised.

We are heavily investing in our content team and are always on the lookout for the most reliable talent worldwide. We value them more than ever! This will be incredibly important in the coming year as Google and Bing roll out their conversational AI search engines.

How to Use the Request Center

In the Request Center, you can:

• Get help with all your general questions
• Approve articles (or allow us to automatically publish them every week without approval)
• Request content revisions
• Request topics
• Specify content preferences
• Request optimization for new or updated pages
• Request SEO reports
• Modify your PPC campaign

When you submit a request here, it will be forwarded to the appropriate team for prompt handling. Our response will appear in the requests section or directly in your inbox.

Clear and easy to understand: 

• Our reporting system is designed to be straightforward and user-friendly.
• Tailor the reports to fit your needs. Fully customizable.
• Accessible 24/7. You can access your reports anytime, anywhere.

Customization options

Need specific adjustments? You can create a report yourself using our report builder, or let us know, and we’ll handle it for you. For our agency partners, we ensure that everything is branded with their own logo, and we send reports from a white-label email or your agency’s email.

If PDF reports aren't enough, we also offer a monthly video report for free. This option provides a clear overview of the work done, our plans for the upcoming months, and a walkthrough of your dashboard. We highly recommend this if you’re new to SEO or PPC.

How we share results

You can track your SEO and PPC progress in two ways:

• Dashboard access: Log in to your account and view your dashboard. We update your rankings, audit score, and backlink profile daily. Don’t forget to monitor the set time comparison. We also send a monthly video explaining the dashboard and the progress of marketing activities.
• Monthly email report: At the end of each month, check your email for a PDF report and video. This report contains your rankings, optimizations, backlinks, and organic traffic data.

We offer a free seven-day trial. During this time, we can prepare our keyword recommendations, an optimization plan, and a custom article for you.

You can start your free trial here. After selecting a plan, we’ll ask you to fill out a form with your website URL and any preferences for content and keywords.

Once you’ve completed the form, you’ll receive a confirmation email. You can reply to this email, and we’ll activate everything for you. You can also respond within our system’s inbox. Within a few days, you’ll receive our keyword recommendations, the optimization plan, and the custom article.

What you’ll receive:

• Access to our SEO software
• Keyword recommendations
• An optimization plan for your website
• A custom article from our content team

What to expect:

Within a few business days, you can expect a strategy for keywords, optimization, and content from us. We’ll send you the initial drafts for your feedback. Let us know right away if we’ve missed anything or if adjustments are needed.

After seven days, your trial will convert into a paid monthly service. Everything with us works on a monthly basis, so you don’t have to worry about large annual payments or being locked into a contract. Want to end your trial? You can easily do so through the payment section of your account.

If you have any questions, feel free to contact us.

What to Expect in the First, Second, and Third Month with Webcontent Marketing.

At Webcontent Marketing, we have no secrets. Our SEO approach is fully transparent. Why? Because consistency is key to successful SEO.

We focus on three main areas:

• Weekly new blogs
• Website optimization
• Backlinks through personalized outreach and without outreach

First Month

In the first month, we plan and schedule content weekly, which we send to you on a set day for approval. Once approved, we publish it in the blog section of your website. You can also opt for automatic approval, allowing us to publish without further approval. This can be set up in your personal portal.

Additionally, we ensure that your website is fully optimized. All technical and SEO-related aspects are handled and re-analyzed for a comparative report, which you can view on your dashboard.

We also begin our personalized outreach to acquire backlinks that are locally relevant to your business or fit your industry if you operate nationally or online. Our focus is on link placements within active content, similar to engaging a PR agency. These links usually refer back to the content we publish weekly on your site.

We also have backlink networks at our disposal, but we only use them where they are truly necessary.

Second Month

In the second month, your website adjustments are complete, our content is live, and the outreach process is in full swing. This is when you can expect some progress in your rankings and organic traffic. The efforts of the first month usually don’t have a significant impact on your rankings; Google takes a few weeks to index and assess new work.

We continue with our weekly content, adjust our optimizations based on how your site is indexed, and keep up our outreach efforts.

Third Month

By the end of the third month, you can expect substantial progress in your rankings if you are a local business or significant growth in rankings and/or traffic if you are an online business. Local businesses have a more focused audience, so we concentrate on local rankings. For online businesses, the target audience is broader, and our content and outreach deliver results by consistently building value at a different level each week.

You can expect our content to be well-indexed, our outreach links to go live, and your site to be structurally optimized each week. We provide a monthly report in the reporting section of your dashboard and also send a monthly video detailing the progress.

Our goal is to be your long-term SEO partner, delivering measurable ROI through authentic work, just as we’ve done for our loyal clients over the past 10 years.

Our service structure at webcontent marketing: focused on what google wants.

At webcontent marketing, we have a very clear service structure: we focus on what google wants—no more, no less.

Our focus is on three key areas:

• weekly blog content
• on-page optimization
• high-quality backlinks

Let’s go over each component.

Weekly blog content

We have a team of in-house creative talent that writes human, engaging blog articles targeting search terms with clear intent. This is essential for building a strong foundation for your rankings. We send the articles to you weekly for approval and can publish them on your blog once approved. If you prefer automatic publishing without approval, we can set that up too.

If you have specific preferences, guidelines, or topics you’d like to see in the content, let us know through the request center under 'request topic.' For more detailed guidelines about our content process, you can check there.

On-page optimization

We handle everything related to technical and on-page SEO for you. As soon as you sign up, we scan your site, show you any issues, and resolve them within the first month. Afterward, we rescan and provide you with a before-and-after comparison.

If you prefer that we send a document with adjustments that you can implement yourself instead of us optimizing your site, just let us know.

We won’t make any changes to your text or branding without your approval. SEO is about user experience, uniqueness, and structure—not stuffing keywords into every headline. We handle your site with care.

For more detailed guidelines on our optimization process, you can check here.

High-quality backlinks

This is a crucial part of SEO, but it only works well if you have unique content and an optimized site. In addition to our standard brand and link-building packages, we also offer outreach backlinks.

At Webcontent Marketing, we also do custom outreach to media sites—locally if you’re a local business, or industry-focused if you operate online—to acquire links within active content. This is similar to PR outreach but structured for SEO.

This is the only way to obtain compliant and genuine backlinks. It’s important to note that we don’t guarantee links and do nothing that violates google’s terms of service.

In addition to standard link-building, acquiring outreach links takes time and usually goes live in the second and third months. It’s a continuous process on our end. We focus exclusively on the highest quality links for our clients. They hold significant value once obtained.

Clear reporting

We provide you with a dashboard where you can track your rankings, site health, and backlinks daily. This is highly detailed and customizable, perfect for those who like to keep a close eye on everything.

If you prefer a simpler overview, we also deliver a monthly PDF report summarizing everything at the end of each calendar month. If there’s anything specific you’d like added to your reports, feel free to let us know.

Important: If you sign up via PayPal and then cancel your payment through PayPal, your trial period will automatically be terminated by our system. Do you want to assess the trial period first before committing to a paid subscription? If so, please sign up using our other payment methods instead of PayPal. This is due to the limited API capabilities of PayPal, which are beyond our control.

We offer a free seven-day trial period. This period enables us to find the right keywords for you, create ad texts and designs, and set up drafts for your campaigns.

You can start your free trial here. After you choose a plan, we'll ask you to fill out a signup form. We require your website URL, along with any preferences for ads and goals for your campaigns.

Once you have completed the form, you will receive a confirmation email. You can respond to this email, after which we will activate everything for you. Within a few days, you will receive keyword suggestions, ad texts, designs, and campaign drafts from us.

What you receive:

• Keyword suggestions
• Complete ad texts and creations
• Ad campaign concepts in your Google Ads account
• Our recommendations for the first month

What you can expect:

Within a few business days, we will create keyword suggestions, ad texts, designs, and campaign concepts for your feedback. It's important that you let us know right away if we've missed anything or if something needs to be adjusted.

After seven days, your subscription will be converted into a paid monthly service. Everything with us works on a monthly basis, so you don't have to worry about large annual payments or being locked into a contract. Want to cancel your trial period? You can easily do so through the payment section of your account.

There are a few important things to watch out for when working with a company that runs a Google Ads PPC campaign for you:

• Do not let Google Ads accounts/sales representatives (outsourced, not actually at Google) convince you to allow broad keywords. They will spam your email. Be cautious with these actions.
• NEVER turn on 'automatically apply' in your Google Ads account and don't let a Google representative do it for you. This causes all of Google’s automated recommendations, including increases in advertising spending, to be applied automatically.
• Check which users and software have access to your advertising account in your security settings. Ideally, only we and your own employees should have access to prevent mistakes. All old service providers should be removed.
• Let us know if you want to make a change. You can submit a request for a change in your PPC campaign via your account with us, in the request center (https://account.webcontentmarketing.com/portal/page/request). You can also just send us a message.

At Webcontent Marketing, we maintain a clear structure for our services, fully aligned with what Google wants to see in advertisements. Simple and effective.

Our focus includes:

• Engaging, high-quality ad texts and designs
• Weekly maintenance with strict checks on spam and ad fraud
• Full compliance with SGE and Google guidelines

Let’s delve into each component:

Campaign Creation

We deploy our internal creative team to develop engaging campaigns that achieve high Google Ads Quality Scores. This is crucial for building a sustainable ad campaign strategy. We send weekly updates on your campaigns.

If you have specific preferences, guidelines, or changes you’d like to implement, please let us know through the request center.

Optimization and Maintenance

We handle all technical aspects. We assist you with installing conversion tracking, ensuring your site meets Google's core web vitals metrics (important for a good Google Ads Quality Score), and maintain the campaign infrastructure for you.

If you prefer to make monthly changes yourself and need our assistance in the form of a document with recommendations, let us know.

For more detailed guidelines about our optimization process, you can check here.

Clear Reporting

You will have access to a dashboard that tracks and updates your conversions, cost per click, and impressions daily. This is highly detailed and can be customized as desired. Perfect for those who like to closely monitor everything.

Prefer a simpler overview? We also provide a monthly PDF report summarizing everything at the end of each calendar month. If you have specific requirements for your reports, please let us know.

For more detailed guidelines about our dashboard and reporting, you can check here.

Important Timelines

• Free trial period: We ensure that your keyword suggestions, ad texts, designs, and campaign concepts are ready in your Google Ads account for your feedback.
• The first 7 days: Thorough revisions and optimizations to minimize the risk of wasting the ad budget or spam.
• Weekly: Updates from us, along with weekly optimization and maintenance.
• Monthly: Clear reporting in your dashboard, with daily updates throughout the month.

What do we handle during the PPC campaign? Among other things, we provide:

• Campaign headers and descriptions
• CTA creation
• Campaign creations

Let's go through each part:

Campaign headers and descriptions

Our team of writers and editors ensures engaging, professional ad texts. This is usually arranged for you during the free trial period. This text is reviewed weekly by our PPC copy team.

CTA Creation

This is a crucial component—effective CTAs (Call-to-Actions) can have a significant impact on your CTR (click-through rate). This can make the difference between a successful and a less successful campaign. We take care of this for you. Do you have specific preferences? We gather these during the onboarding process.

Campaign creations

We have a large in-house PPC creation team. During the onboarding process, we ask for media or branding assets that we can use. If you don't have these, we obtain them from your website. This is especially important for YouTube, Display, or Partner Network advertisements.

Regularly optimizing your campaign(s) is essential for effective PPC management. Without this optimization, parts of your campaign can underperform, which can ultimately cost you a lot of money. We use scripts that alert us to sudden changes beyond our control, whether caused by you, the Google Ads sales team, or anyone else with access. Moreover, we review your campaign weekly to optimize it. This includes adjusting:

• Campaign headers and descriptions
• Targeted keywords
• Technical checks
• Conversion checks
• CPC checks
• Revision history checks

We've made this very simple for you.

• Go to the 'request center' in your account.
• Fill out the form for PPC campaign changes.

We'll make sure it's processed for you immediately!